Spotl(i)ght

by ThisIsShe|Mags

ArtworkByJasmineDowling

 

 

On being discovered

Wouldn’t that be great?

Great if you could share all your wisdom on a popular podcast, or be featured on Shark Tank? Great if you had a powerful agent or bureau or publisher? Great if you could get admitted to an internship program that would lead to a well-attended gig on the main stage? Great if the CEO figured out just how committed you are and invited you to her office?

The thing about being discovered is that in addition to being fabulous, it’s incredibly rare. Because few people have the time or energy to go hunting for something that might not be there.

The alternative?

To be sought out.

Instead of hoping that people will find you, the alternative is to become the sort of person these people will go looking for.

This is difficult, of course, because it means you have to create work that might not work. That you have to lean out of the boat and invest in making something that’s remarkable. That you have to be generous when you feel like being selfish.

Difficult because there’s no red carpet, no due dates and no manual.

But that’s okay, because your work is worth it.

– Seth Godin

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