What Do You Do? | #SethGodin

by ThisIsShe|Mags

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I am not a brand

You are not a brand.

You’re a person.

A living, breathing, autonomous individual who doesn’t seek to maximize ROI or long-term brand value.

You have choices. You have the ability to change your mind. You can tell the truth, see others for who they are and choose to make a difference.

Selling yourself as a brand sells you too cheap.

(Actually, if a brand is nothing but the promises made and kept and the expectations we have, then yes, I guess you are a brand. The modern kind, the brand where connection matters a lot more than ads or hype.)

Seth Godin

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