What Do You Do? | #SethGodin
I am not a brand
You are not a brand.
You’re a person.
A living, breathing, autonomous individual who doesn’t seek to maximize ROI or long-term brand value.
You have choices. You have the ability to change your mind. You can tell the truth, see others for who they are and choose to make a difference.
Selling yourself as a brand sells you too cheap.
(Actually, if a brand is nothing but the promises made and kept and the expectations we have, then yes, I guess you are a brand. The modern kind, the brand where connection matters a lot more than ads or hype.)