Pantone Adds 210 Shades to Color System

by ThisIsShe|Mags

WWD

Pantone has added 210 shades to its color palettes.

The additions bring the total number to 2,310 in its color system. Pantone is an international trend-spotting intelligence firm focused on color selection for designers and colorists working in fashion, home and interiors.

Leatrice Eiseman, executive director of the Pantone Color Institute, said, “The extension of our range, what we tried to do, is to make certain we incorporate for the people who use our system the direction [regarding the] needs in color based on what consumers tell us.”

The last time there was an addition was nearly three years ago, with about the same number of additions. “The difference this time from last time is the idea of healthy colors. It speaks to food and how you cook, what you are using, as well as more of the exotica, such as colors that people are understanding better now, like the orange…

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