Mags Loves Jimi

“They thought I was a Surrealist, but I wasn't. I never painted dreams. I painted my own reality.” ― Frida Kahlo

Month: August, 2015

How to Become A Chanel Brand Ambassador

If you want to be original… A Fashion Love Story

Thought Catalog

The duties of a Chanel Brand Ambassador include, but are not limited to, accepting copious amounts of free clothes, attending parties in obscure European coastal towns, and maintaining an Olsen Twin physique at all cost. It’s a sinecure post, to be sure, but an important one that separates the It Girls from the women and ensures that youth and pulchritude are duly rewarded, in accordance with the values of current society (I hear the MacArthur Grant application process is going to include a swimsuit portion next year).

Seeing as It Girls must possess at least some sort of filmy skillset (DJ, muse, rock progeny, model/blogger, “editor-at-large”) and are elected by popular vote, the qualifications for becoming an CBA are much more codified, because in the end, you really will be getting paid to do nothing. Let’s take a look at the arduous process:

  1. After appearing at a sufficient number of…

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# Untitled 33 (Bridegroom)

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Who will marry Barry,

Off? He stroked December

but first came May;

silly to be –

too soon. I said;

                                                 Barry! When will we marry?

You say ‘try me’,

little dumpling.

Noodles?

& paper weighs

                                                    on lies.

Forever is sweat

we wipe

from mouths;

 my love.

Pantone Adds 210 Shades to Color System

WWD

Pantone has added 210 shades to its color palettes.

The additions bring the total number to 2,310 in its color system. Pantone is an international trend-spotting intelligence firm focused on color selection for designers and colorists working in fashion, home and interiors.

Leatrice Eiseman, executive director of the Pantone Color Institute, said, “The extension of our range, what we tried to do, is to make certain we incorporate for the people who use our system the direction [regarding the] needs in color based on what consumers tell us.”

The last time there was an addition was nearly three years ago, with about the same number of additions. “The difference this time from last time is the idea of healthy colors. It speaks to food and how you cook, what you are using, as well as more of the exotica, such as colors that people are understanding better now, like the orange…

View original post 300 more words

Bag Lady | Designer Knock-Offs and Other Truths

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By Margretta Sowah


Chanel once said, “If you want to be original prepared to be copied…” – true words by a remarkable woman.  Being fake has many connotations. Fake tan. Fake fur. Fake friends… fake boyfriend? There are only few exceptions to this statement. The fake designer goods market is huge. We are so immune to branding that particular logos are automatically associated with thoughts, feelings and events (we call this ‘brand recall’). If branding is important what is the real appeal of fakes? – Besides the price tag and amazing cross stitching?

Jewellery, bags and shoes from your favourite Luxury brand can range from triple digits to 20 thousand dollars and over. Dropping 15k on a Hermes tote may not seem a probable investment to most, but for a fortunate few indulging is nothing. With luxury sales on a steady decline over the last decade, Ready-to-Wear collections are increasingly being marketed to the younger Nuevo riche heiresses and blessed billionaire boys. Most would jump at the opportunity to share their lifestyle. Knowing you have the same bag as Cara Delevingne or Princess Mary is surely a sign of success – in a vicarious sort of way.

Designer knockoffs are a $600 billion dollar industry globally and it isn’t just proverbial Asian countries dominating in this market. StyleCaster reports an incredible 25% of ads on Facebook are for fake luxury products. These figures shouldn’t surprise us considering the emphasis on brand storytelling through huge advertisement campaigns. It is the lifestyle of the ‘IT Girl’. Don’t we all want to be that girl? Turning heads and breaking hearts with our unique style as the quirky Prada muse or the refined Chanel woman? Gossip Girl is definitely an advocate for this type of market.

Fashion is elitist. Social status is at the marketing crux of any luxury brand. We are starting to see changes with the target market of High End brands because of cultural remodelling and economic considerations. The youth want to be a part of this moment more than ever. Consumers are very aware of their power to influence and attract; to imitate and belong. The flipside? We are completely oblivious to the subliminal branding our eyes devour almost minute by minute.

Fakes in the Fashion industry could be a case of wilful blindness. Most of us are willfully blind to more than we realise. Fight with your friend out of the blue? You saw it coming, after the fact. Your boss sits you down and says your KPI is low? You put it down to being a slow month. We turn a blind eye to a lot of problems. We recognise counterfeit products as being a no-no in Fashion; going against its couture origins and creative licence not to mention copyright laws and intellectual property. If the customer is always right then what is the influx of fake designer bags and goods telling brands and businesses? Mark ups are great for profit margins and shareholders but what about the consumer?

Walking down the streets of the Sydney CBD with my own designer bag (“Tequila is not my friend #BACONANDEGGPLEASE” – shout-out to Kate Spade NY), almost 50% of women were wearing well-known bags. I’m willing to bet 35% of those were fake. Sydney has a huge Asian market with at least one-third of the population coming from Asia Pacific. Does that dictate the number of counterfeit designer goods? Of course not. It shows a small glimpse into a wider issue.

In my last trip to Thailand one of the lovely hotel staff took me around the city. We stopped in a small shopping area selling designer copies of all the latest seasons’ bags. I have never seen a room full of real fakes; it was quite a visual experience. CHANEL, Louis Vuitton, Chloe, Prada, Hermes, Fendi, Dior… My mind wanted to believe the price tag was indicative of the product, but I knew it was not. In Psychology Cognitive Dissonance is when ‘an individual’s behaviour conflicts with beliefs that are integral to his or her self-identity.’ When I contemplated purchasing their bag(s) I wanted to believe they were authentic. This went against my core values of respecting and appreciating craftsmanship – as an artist/creative myself. This is a personal choice; I know plenty of artistic and creative (and some that are not) women who don’t find any shame in the counterfeit game.

It is psychologically and emotionally (possibly even physically) satisfying to know you are part of a small few that can afford, invest and promote a product or service. Who can blame the rest of us wanting to look good, feel great and spend less? Fake designer goods will continue to be the black sheep in the family of Fashion.

Imitation is the sincerest form of flattery, after all – CHANEL might have said that, too.

This article is written by Margretta Sowah; a freelance writer and Fashion Marketer based in Sydney. All opinions expressed are her own. She cannot be held liable for bad taste.  She also likes to spin yarn from time to time. Read more: http://www.allmyfriendsaremodels.com/real-test-designer-bag-fake/#ixzz3i17xTKyI